• 期刊名称:心理学研究
  • 出版周期:季刊
  • 外文:Psychology Research
  • ISSN:1838-658X
  • 出版单位:St. Plum –blossom Press (Australia )
  • 出版地:澳大利亚•墨尔本

浏览次数 3405次

上一期心理学第九期 / 刊出日期:2012-12-31下一期
目录
  • Stakeholder Theory and Cultivating of Bank’s Ecolo

    Xuebing AN, Wei ZHANG, Jian YANG

    Stakeholders, Banks, Ecological cultural
    285PDF摘要

    The stakeholder theory which denied the traditional "shareholder first" corporate governance concept requires companies to take fully interests of related people into account when making decisions. Human beings are enjoying a high degree of material as well as facing a dilemma, namely, environmental pollution and destruction, saving environment is the duty of every person. Banks, as the core of economy, speeding up its cultivation of ecological culture is most important. In this paper, based on stakeholder theory, discussed the cultivation of bank’s ecological culture mainly from groups of customers, competitors, government, regulators and environmental non-governmental organizations.

  • Fuzzy Comprehensive Evaluation of the Advertising

    Hengbo DU , Yanfeng XU

    Psychological effect, Fuzzy comprehensive evaluation, Advertising
    290PDF摘要

    Advertising effects can be divided into economic effect, social effect and psychological effect, and the core part is the psychological effect. The paper constructs the evaluation index system of advertising psychological effect, using analytic hierarchy process to weight the index, and using fuzzy comprehensive evaluation method to evaluate the psychological effect of advertising. Through the evaluation, we can predict the effects of the contents of advertising to the consumer and market, in order to reduce the risk of advertising stats and underlie for enterprise managers.

  • A Quick Cost-estimating Method for the Civil Engin

    Xinzheng WANG , Jianyang ZHANG

    Neural network, Fuzzy mathematics, Construction cost, Quick cost-estimating
    275PDF摘要

    To estimate building cost rapidly and accurately is very important for construction enterprises. Traditional methods use construction quota to calculate building cost, which costs too much manual labor and time but can not satisfy the demand of enterprises. Because the cost of civil engineering in China need to controlled dynamic. In this paper, on the foundation of information of construction cost estimation, the fuzzy neural network estimation model was put forward. An example shows that using the methods to estimate the cost of construction is convenient, quickly and accurately, and the model have high value in practice.

  • The Barriers and Way for University Female Doctor

    Honghua LI

    Academic profession, Female doctor, Higher education, Development barrier
    284PDF摘要

    College female doctor teachers are the important undertaker of higher education reform and development. Owing to four barriers: physiological barrier, social value identity barrier, organizational barrier and policy barrier, college female doctor teachers have not been fully developed. With higher education going to the center of the social development, female doctor teachers’ development problem has become the constraints of higher education and the main factor of the society development. In order to crack the four barriers, on one hand, college female doctor teachers should start from their own, to emancipate mind, to renewal idea, to become more independent; on the other hand, the society and college should fully understand and respect female doctoral academic profession’ development characteristic, establish the good development support system and female teacher development center and regional alliance.

  • On Views of Chastity Influenced by Christianity in

    He HUANG, Cui ZHENG

    Christianity, Western society, Views of chastity
    276PDF摘要

    The doctrines of Bible exerted superior influence on western social life in history, and under its influence, there was once a time when view of severe chastity was popular. In that asceticism era, adultery is a severe guilt, however, prostitute system was lawful then, the church even organized prostitution, therefore, it was a natural phenomenon that people satirize and oppress asceticism. Today’s Christian church is secularized and many doctrines in the Bible have no strict restrictions, but troubled by social problems caused by “sexual liberation”, the western society begins to rethink and face chastity rationally.

  • Reason and Passion: The Double Appeals of History

    Dongmei SI

    History teaching behavior, Reason, Passion
    270PDF摘要

    Qualitative research on history teaching showed that history teacher’s teaching practice has double appeals that need both reason and passion. To realize the harmonious unity between reason and passion, history teachers have to persist in their study of specialty and to be loyal and enthusiastic toward their work. At the same time, they have to be highly responsible to students and be concerned about their behavior. Furthermore, teachers have to be strict with themselves and make bold attempt at innovative teaching pattern and method.

  • Research-oriented Teaching Mode and Cultivation of

    Xingong LI, Xianjun LI

    Research-oriented teaching, Innovative talents, Talent cultivation
    286PDF摘要

    Nowadays, cultivate talents is not only the task and goal of talent cultivation in Chinese Colleges, but also the requirement of economic construction and social development. In this essay, the intension of research-oriented teaching mode and innovative talents were elaborated, the present situation and results of research-oriented teaching among domestic and overseas colleges were introduced, the role and significance that research-oriented teaching put on cultivating creative talents were analyzed. In this passage, I discuss that colleges ought to pay attention to the issue of students’ innovative ability from the view of national strategy, reform teaching system and talents training mode with an attitude of research-oriented teaching, then promote reforming teaching system in colleges and the innovation of talents training mode.

  • The Preferential Principle of Mental Health Educat

    Haidong MAO, Shisheng YAN

    Psychological health education, Educators for school psycholo- gical health education, Students, Principles
    270PDF摘要

    It is quite essential and imperative for school psychological health education to define and fulfill the following principles: individuality combines collectivity, prevention and cure couple development, waiting comes along with hunting, psychological education mixes mental education, tutoring unites influencing, and secrecy-keeping fuses with publicizing.

  • A Study of Sense of Responsibility of Foreign Lang

    Lei ZHENG

    Higher institutions, Foreign language teacher, Sense of responsibility, Research
    265PDF摘要

    Questionnaires were used to find out the present situation of sense of responsibility of foreign language teachers from all kinds of colleges and universities in Henan Province. The data show that most foreign language teachers of higher institutions have a strong sense of responsibility, but some teachers, especially some young teachers need to strengthen their sense of responsibility. Based on the attribution analysis, the author presents some countermeasures to improve teachers’ sense of responsibility: 1) Constructing teacher culture; 2) Focusing on teacher development; 3) Respecting the value of teachers.

  • On the Professional Development of Special-post En

    Kang ZHAO

    Teachers’ beliefs, Special-post teacher, Professional development
    284PDF摘要

    Within the theoretical framework of teachers’ beliefs, this paper, through the analysis of interviews and teaching journals of four special-post English teachers in primary schools from rural areas, is to analyze their unique beliefs in students, teachers, English teaching and education, and the conflicts between beliefs and behaviors. It has been found that, through improving pre-service and in-service teacher education systems, rebuilding school-based culture, and reflecting individual teaching activities, we can help them keep advanced teachers’ beliefs and move on the road of healthy professional development.

  • Psychological Health Education Research and Promot

    Chengbo HU

    Psychological problem, Psychological health, Psychological health education, Ideological and political education
    273PDF摘要

    This paper first elaborates the importance of developing psychological health education, put cultivating good moral character and improving college students' psychological health together. Only by strengthening and enhancing the school's psychological health education and grasping moral education as essential content, can the moral education which works in the ideological and political education be promoted and fruitful. Our education on college students must also be targeted. We must find specific ways to distinguish between mental problems and thoughts and focus on guide.

  • The Application Study of Competency Model and AHP

    Shuqin WU

    University Recruitment, Competency Model, Analytic Hierarchy Process (AHP)
    278PDF摘要

    The application of competency model will help us examine the whole of various competency characteristics needed in university recruitment, especially the deep-seated characteristics like professional character and job motivation. Establishing competency appraising indexes system and using analytic hierarchy process (AHP) to determine the weight of each index is essential to construct competency model for university recruitment. Further examples have been evaluated in this essay which suggests the validity of model established for university recruitment.

  • The Construction of Harmonious Labor Relations

    Liangshan LI , Meixia SHI

    Labor relations, Employee, Employer, Trade unions
    272PDF摘要

    Under the background of current global economic depression, the build of harmonious and stable labor relations, whether for business or employees has its practical significance, this article will carry out their practical interoperability in depth.

  • Influencing Factors Analysis on the Female Leaders

    Yuming QIU

    Positional leadership power difference, Glass ceiling, Occupational gender segregation, Glass cliff, Gender stereotypes
    264PDF摘要

    It is a common phenomenon in organization that the positional leadership power possessed by male are more than that by female. In view of such phenomenon, this issue puts forward three main types of influencing factors. They are glass ceiling, occupational gender segregation and the glass cliff, gender stereotypes, which, respectively, lead to female positional leadership power difference, on different levels, different positions on the same level, and same positions on the same level. Some suggestions are proposed in the last part

  • The Study on Prediction Model About Selecting Qual

    Xixi ZHANG, Yating WEN, Yuan YUAN

    Marketing personnel, Selecting quality assessment, Prediction model
    269PDF摘要

    Talent quality assessment using theory of economics and management and mathematic model is a systematic engineering which is used in the sphere of human resource management. This article takes the talent quality assessment of marketing staff for example in conjunction with its connotation and existing status. We establish the prediction model of marketers about their quality assessment by adopting questionnaire survey and statistical analysis based on norm data in the hope of affording reference to human resources deployment.

  • The Investigation on Early Education Theory of Pro

    Jiyu AN, Zhenzhen WANG

    Professional degree, Graduate, The early education theory
    270PDF摘要

    In the development process of professional degree graduate, the problem what the professional degree graduates face is less available time, but they must finish roughly the same studies and more practice compared to academic degree graduate. For this reason, after analyzing the current education status and policy of professional degree graduate, this paper finds out the problems of cultivating professional degree graduate, such as less time, unfamiliar with laboratory’s environment and mentor’s research direction and poor cultivation quality. Based on these problems, this paper proposes the early education theory of professional degree graduate. This paper investigates its supporting measures and provides its practical research. It is possible that a set of theoretical system for the early education of professional degree graduate will be researched. It is also possible that our country’s early education theory of professional degree graduate will be practiced and popularized.

  • Research on Affecting Savings Deposits of Urban an

    Jilin ZHANG, Jing CAI

    Factor analysis, Resident deposit, Principal component deposit model, Relation
    282PDF摘要

    An effective and simple parameter estimating method—Factor Analysis method, for savings deposits of urban and rural residents model is proposed in this paper. As is known to all of us, there are many factors influencing savings deposits. The essential purpose of factor analysis is to describe, if possible, the covariance relationships among many variables in terms of a few underlying, but unobservable, random quantities called factors. This essay uses the method receiving two unrelated common factors which contain the whole information of five original elements. Therefore, we get the principal component deposit model. Through test, the new model could be proved to be accurate. Moreover the principal component deposit model has fairly good analysis result. In the end, this new model is applied to Chinese resident deposit forecasting based on the statistic data. From the comparison between new forecasting data and the statistic data, we could conclude that the main factor deposit model is a quite effective and simple method for forecasting Resident Deposit.

  • How to Motivate Employees’ Ethical Behavior-----Ba

    Chunhua CHEN, Yihan NI

    Ethical Behavior, Management Control Systems, Culture
    291PDF摘要

    Ethical behavior will affect a company’s performance for the long term while the short term benefits of unethical behavior might look positive, which influences more and more companies and scholars to find a way to motivate employees’ ethical behavior. Of the current literatures, a majority is found on the issue of corporate codes of ethics. Even though some of the studies give some suggestions on shaping ethical behaviors, few are base on academic theory. In this paper, we try to prove how applying a management control theory to motivate employees’ ethical behaviors, a company could shape ethical behavior by creating an ethical code of conduct to specify its objective, building a training program to communicate the ethical objective, setting up an ethical committee, ethical auditing to monitor employees’ behavior, and building ethical reward systems to reinforce ethical behavior, at the same time, it requires the company’s culture to support the ethical control systems.

  • The Analysis on the Inhabitant Consumption Based o

    Yanfen ZOU

    Consumption structure, ELES model, Welfare
    266PDF摘要

    In this paper, Used the ELES model (extended linear expenditure system) and its correlation by the principle of maximum of consumer utility, based on the analysis of specific features of consumption level and consumption structure of urban and rural residents in Lianyungang, this paper makes empirical analysis about the change of the consumption structure of residents and current status in Lianyungang, and points out that the proportion of food consumption expenditure and engel coefficient, household equipments and medical care consumption ratio is relatively low, and the demand of education and entertainment products growth strong, so that it further improves the system and enhances the welfare of regional society.

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