• 期刊名称:当代物流
  • 出版周期:季刊
  • 外文:Contemporary Logistics
  • ISSN:1838-739X
  • 出版单位:St. Plum –blossom Press (Australia )
  • 出版地:澳大利亚•墨尔本

浏览次数 3648次

上一期当代物流第八期 / 刊出日期:2012-09-30下一期
目录
  • The Innovation of the Cost-Volume-Profit Analysis

    Xuwei HU

    Cost-Volume-Profit Analysis, Production, Sales, Inequality, Innovation
    294PDF摘要

    Based on thinking and researching the assumption that production is not equal to sales in the Cost-Volume-Profit Analysis, the paper compares the current solution of the sales not equaling to production, and improves the old models in order to help the company make the right decision more effectively in a short or long term.

  • On the Construction of Enterprise’s Green Marketin

    Jukui MA, Lijuan WANG

    Green demand, Green marketing, Marketing System, System construction
    273PDF摘要

    Green marketing is a practical mode of modern enterprise marketing during its development. In order to promote the development of green marketing, a green marketing system of an enterprise must be constructed based on strategic management, organizational structure, organizational culture, research and marketing combination.

  • Research on Scientific and Technological Statistic

    Yuansan MA

    Technological innovation management, Scientific and technological statistics, Indicator system, Evaluation
    256PDF摘要

    Scientific and technological statistics is the main tool to carry out the statistics of scientific and technological activities. Technological innovation management makes decision and plans on technological innovation through organization and control, and eventually realizes managements on the whole motive process of technological innovation. After analysis of the relationship between statistics of science & technology and technological innovation management, this article will further analyze and supplement indicator system on science and technology in the view of technological innovation management.

  • Analysis of Supply Chain Management Coordination a

    Dahong WU

    Mass Customization (MC), Supply chain management (SCM), Service flow reorganization, Supplier
    247PDF摘要

    Mass Customization, as a new mode of production expense and cost-effective enterprise, has become the mainstream that can meet the needs of individual customers without the manufacturing production in 21st century. This essay summaries the elementary theory and foundation method of Mass Customization through the analyses of its characteristics. We will make corresponding discussion on the ways to carry out the coordination and the optimization of large scale supply chain management, by means of transforming the enterprise’s interior service flow, and key system for regarding selecting and managing your supplier.

  • Strategy Analysis of Reverse Logistics of Retail E

    Shuangmei LI , Xiao LUO

    Green marketing, Pearl river delta retail, Retail enterprises, Reverse logistics
    271PDF摘要

    In the background of green marketing, environmental protection is becoming a key issue in our society, and the reverse logistics management plays a significant role in creating green supply chain and environmental protection. Based on the status and characteristics of reverse logistics of the retail enterprises in Pearl River Delta, this paper emphatically analyses the existing problems of them, and give some suggestions to improve the management level.

  • Conditions and Countermeasures of China’s Enterpri

    Xunzhang WENG

    Enterprise, International marketing, Countermeasures
    276PDF摘要

    This paper uses theoretical and analytical method puts forward that China is big trader in international trading with nearly one million enterprises granted with import and export rights. However, in the circumstances of global International Marketing, China’s export enterprises are facing great difficulties. It draws the conclusion that if government, society and export enterprises do not pay particular attention to International Marketing, if certain measures are not appropriately taken, China’s export enterprises can hardly maintain their position in the international competition, and China can hardly become a strong trader from a big trader.

  • Study of Guangdong Toy Export Trade in Post-crisis

    Zuting ZHENG , Fei ZHENG

    Post-crisis era, Guangdong toy, Export trade, Countermeasures
    265PDF摘要

    Since the first half year of 2009, the world economy has taken a turn to better, and global economy has gone into the post-crisis era. Guangdong province is the largest production base of toys in China, and its toy export occupies the forefront of China’s toy export annually. In the post-crisis era, Guangdong toy export faces significant challenges. This article analyzes the characteristics of post-crisis era; studies current situation of Guangdong toy export; makes SWOT analysis of Guangdong toy export in the post-crisis era; proposes countermeasures of promoting Guangdong toy export; and points out that only with the cooperation and efforts of government, industry associations, enterprises, Guangdong toy export can be promoted greatly.

  • Customized Marketing—Marketing Innovation in New E

    Zhiqiong GE

    New economy, Marketing innovation, Customized marketing
    264PDF摘要

    Changes of enterprise’s environment in new economic conditions require unceasing marketing innovation of enterprises. Owing to the application of information technology, customized marketing becomes a marketing innovation model that may meet customers’ individual requirements. Customized marketing has the features of in-depth market segments, basing sales in production, non-inventory, customers’ participating in new product development and changes of customers’ position in value chain. Without doubt, customized marketing needs to concern on the following problems: customized marketing shall not only be limited to product customization but it shall prevent higher extra customization costs than profits from customization and provide high quality products.

  • Research on Logistics Distribution of Beijing Agri

    Lin GUI , Zhongwei HE, Ruihan LIU

    Fresh farm products, Logistics distribution, Informatization
    270PDF摘要

    The purpose of fresh farm products’ logistics is supplying fresh and safe vegetables to consumers. This paper analyzed the logistic character of fresh farm products’ logistics distribution in Beijing. Based on theory analyses and empirical research, the author puts forward a theory model of forming logistics distribution chains that "Supermarket" and "Community Distribution Shop" as the key core of the distribution chain process. At last, some countermeasures are applied to improve Beijing agricultural product logistic distribution quality and safety.

  • On Study Model of Second Knowledge Innovation in K

    Weixin YAO

    Knowledge supply chain, Second knowledge innovation, Model
    287PDF摘要

    Knowledge Supply Chain has been an important diffusing approach in information age. This paper indicates the limitations of knowledge supply chain on the base of summarizing its concept, connotation and feature. It also presents the concept and four principles of second knowledge innovation in knowledge supply chain, then explained the model of second knowledge innovation and operation mechanism of innovation process.

  • Research on Decision of Corporate Tax Planning

    Shengwu JIA , Xiaona ZHOU

    Tax planning, Decision, Cost, Revenue
    278PDF摘要

    This paper is mainly about how to make tax planning decisions by analyzing tax planning costs and tax planning revenues. The additional expenses and disbursements caused by tax planning are tax planning costs, while the additional incomes caused by tax planning are tax planning revenues. In this paper, authors applied the model analysis and quantitative analysis and gained the research results as followed: The break-even point method can be used to make a company’s short-term tax planning decisions when the business level is uncertain; and companies only need to compare costs and revenues when the business level is certain. For long-term tax planning decision-making, relevant targets should be transferred to present value at first, and then NPV method, PVI method and IRR method can be used to make decisions.

  • Corporate Diversification and the Sensitivity of C

    Shenglan CHEN

    Finance, Diversification, Cash flow, Sensitivity
    290PDF摘要

    Corporate diversification strategy is extensively researched by economic and financial researchers. Evidence suggests that diversified corporations have active internal capital markets, using cash flow generated by one division to invest to another. The great majority of the listed firms of China’s capital markets operate in diversified industries. This paper investigates the relation between corporate diversification strategy and the sensitivity of cash flow. Using a sample of Chinese listed firms from the period 2004 to 2008, the empirical results of OLS regressions show that the sensitivity of cash holdings to cash flows is lower for diversified firms. The results also suggest that the effects of corporate diversification strategies on the sensitivity of cash flow are greater for non-state controlled firms.

  • The Efficiency of Chinese Government Debt on Priva

    Zhongmin LIU , Shucai MA

    Government debt, Private investment, VAR model, Granger causality test
    279PDF摘要

    This article discusses the theoretical model among government debt, interest rates and private investment, and then tests the efficiency of Chinese government debt on private investment by vector auto-regressive (VAR) model. We get the conclusion that government debt on the impact of private investment is neutral; then analyze the relationship among the debt, private investment and interest rate by Granger causality test, the outcome is the government debt issuance and interest rates do not exist Granger causal relationship, the government debt issuance and private investment also do not exist Granger causal relationship.

  • Independent Brand-building is a Key to the Surviva

    Jie YANG, Yang SUN

    Independent innovation, Brand-building, Intellectual Property Right (IPR)
    282PDF摘要

    Enhance the innovation capability of domestic corporations and promote their independent brand-building with self-owned IPR (Intellectual Property Right) are playing important roles in the improvement of their international competitiveness. This paper proceeds with the significance of brand-building in the survival and development of corporations; and then sets forth the truth that the value of the brand originates from its independent innovation, i.e. it is the brand with self-owned IPR that have an edge in the market competition; finally, this paper brings forward feasible solutions to the promotion of corporate brand-building in terms of concept renovation, Research and Development (R&D) investment, independent IPR granting, talents attraction and cultivation, and government function efficiency.

  • Analyze and Evaluate the Development Strategy to t

    Xinsheng WANG , Xiaohui FAN

    Family car, Independent brand, Development strategy, Analysis and evaluation
    296PDF摘要

    As the rapid and stable development of economy, China's domestic car industry has become a bright spot of the national industrial development. Meanwhile, how to achieve self-development and self-creation of China's automobile independent brands has also become the focus of attention. China’s own sedan brand begins to take shape, which is rapidly developing and expanding by double speed, and corresponding development strategies and industrial objectives have also been formulated for all brands. According to the development trend of the world's automobile industry and development status of China's automobile, the development strategy of China's automobile independent brands is analyzed and evaluated in this paper, so as to be able to find a really suitable way to the development of China's independent brand sedan.

  • A Quantitative Analysis Tool Affecting the Factors

    Xiaodong LI, Ding LUO

    Degrees of importance, Degrees of possibility, Degrees of economy, Causal analysis diagram, Causal analysis diagram of importance and possibility degree, Three-dimensional quantitative causal a
    273PDF摘要

    This paper deeply analyzes types of factors that affect customer loyalty, gives cause and effect analytical diagram of a comprehensive analysis from a three-dimensional perspective. The diagram quantifies the importance, probability of occurrence and economic effect of the various factors which have impact on customer loyalty, making the analysis more scientific and more convincing, so that the directed measures by organization to raise customer loyalty could be more operational and forward-looking.

  • Research on Marketing Strategies to Travel Resourc

    Guochun CHEN

    Yuntai Mountain, Travel resource, Marketing strategies
    292PDF摘要

    Yuntai Mountian, as one of the world geological parks and well-known 5A scenery, lies in Jiaozuo of Henan province. Based on related theory of integrated marketing, this paper analyzes Yuntai Mountian’s marketing strategies of travel resource from three aspects: strengthen drumbeating marketing, supply high quality service, struggle for building excellent spot for the top and exploitation strategies of travel resource. Finally, it is predicted that the constrution of Yuntai Mountain geological park may bring new energy to local economy and development, and produce great economic and social profits.

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